Content Strategy

Goal: Automate growth on X and Newsletter.

The Funnel

1. Inspiration: Automated scraping of TechCrunch/Hacker News (Night Shift).
2. Selection: Tony picks the winners on the Dashboard.
3. Drafting: AI-assisted drafting (Ozzy + Gemini).
4. Distribution:
   • X: High frequency, visual, threads.
   • Newsletter: Weekly summary of the best X posts + deep dive.

Niche: AI Tools & Workflow

Focus on "How to actually use this stuff to make money/save time," not just "Look at this cool demo." Target audience: People like Tony (trying to escape 9-5).

Posting Schedule

• X: 2x Daily (Morning/Evening).
• Newsletter: Sunday Mornings.